Weekly Photo Challenge: Dialogue

August 31, 2014 at 4:31 pm 10 comments

bob is dood?
Location: E19 Highway, Belgium
While driving to Antwerp last year, I noticed several signs on the highway that said, “Bob is dood?” since “dood” is the Flemish word for “dead”, I wondered what this person named Bob had done to deserve such publicity.

A little research on the Internet showed that it was actually part of last year’s summer campaign by the Belgian Road Safety Institute to promote dialogue and discussion against drunk driving. Bob was the nickname chosen for the designated driver who abstains from alcohol in order to drive others home safely.

Started in 1995, the Bob campaign has proved to be so successful that 80% of the population now considers drinking and driving unacceptable. As a result, Bob didn’t disappear last year. If anything, it was given a new facelift.

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Entry filed under: Blogroll, weekly photo challenge. Tags: , , , , , .

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10 Comments Add your own

  • 1. deannasallao  |  August 31, 2014 at 7:31 pm

    hey there! I am loving your recent posts! I also blogged about some tips on how to see the world. Question: What is your number one tip?

    here’s what my recent post is all about:


    Would love to hear from you!

    Deanna ( http://www.talkaboutbeauty.co )

    • 2. plaridel  |  September 1, 2014 at 11:14 pm


      i think it’s important to maintain a positive mental attitude. sometimes, things won’t go as you have expected. you may experience a flight delay, food poisoning, or even have your wallet stolen. don’t let these inconveniences ruin the entire trip.

      • 3. Deanna Sallao  |  September 9, 2014 at 6:26 am

        Hi Plaridel,
        thank you for your response.
        I am following you now, keep me posted!
        Deanna ( http://www.talkaboutbeauty.co)

        • 4. plaridel  |  September 9, 2014 at 10:30 am


          i’m following you, too. keep up the good work.

  • 5. Anita  |  September 1, 2014 at 4:59 am

    Accidents are terrible. Many innocent lives are lost…
    May no one drink & drive. Great campaign. 🙂

    • 6. plaridel  |  September 1, 2014 at 11:18 pm


      i’ll drink to that (pun intended). 🙂

  • 7. Offence vs. Defence | Wired With Words  |  September 1, 2014 at 8:10 am

    […] Musings of a Random Mindweekly photo challenge: dialogue […]

  • 8. Tina Schell  |  September 1, 2014 at 8:11 pm

    Wow, pretty amazingly effective campaign! Maybe we need to do one for texting while driving here in the states.

    • 9. plaridel  |  September 1, 2014 at 11:26 pm


      i believe this campaign has spread to other countries like germany and france, too. texting while driving – that’s another problem. in California, it’s already illegal. i wonder if other states have follow suit.

  • 10. Weekly Photo Challenge: Dialogue | Photography From North Wales  |  September 3, 2014 at 11:06 am

    […] weekly photo challenge: dialogue (plaridel.wordpress.com) […]


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