Posts tagged ‘super bowl’

As Good As It Gets


 
The Super Bowl occurs but once a year, and I can’t wait to see the featured commercials. As the most-watched sporting event, advertisers are reported to have paid as much as $5 million for a 30-second spot. For that kind of money, I don’t expect them to be the run-of-the-mill variety giving someone an excuse for a bathroom break.

Being featured in the Super Bowl does get a lot of attention. But this commercial from Wrigley’s is a winner in its own right. It’s about the story of a young couple named Sarah and Juan. When they first met, Sarah offered Juan a piece of gum. As fate would have it, he wasn’t offended. He didn’t misconstrue it as an indirect way of saying he had bad breath.

Juan kept the gum wrapper as a souvenir as well as those from the pieces of gum that she gave him all throughout their relationship. From the inside of these gum wrappers, he sketched and chronicled their love story. Spoiler alert. The commercial ended when he proposed to her and she accepted.

It doesn’t have to be February and close to Valentine’s Day to enjoy this commercial. It’s cheesy alright, but like the product it peddles, it lingers after the first chew (pardon the pun). If you’re a fan of Nicholas Parks, it might even get you teary-eyed. Don’t take my word for it. Watch it and judge for yourself.

February 6, 2016 at 2:06 pm Leave a comment

Play Your Heart Out

 
The heart. It’s a funny thing. Yeah, it’s one, two, three, four chambers that pump blood through the body. But it does so much more. It pines. It sinks. It soars.

Bands have heart. Stories tug at it. Games send it racing. And each day is a chance to give every beat a meaning.

The heart wants a kiss to send it fluttering. And it wants it now. It wants break up songs, red-eye movie nights and late night creme brulee. And it wants heavy hearts, heartbreak, heart racers, heart-bursters and heart stoppers.

Sometimes the heart loves hating. And sometimes, the heart hates loving. But more than anything, the heart just wants to feel. There are about 2,500,000,000 heartbeats in a lifetime. You should feel every one of them.

-Full text of Google Play: Play Your Heart Out Commercial

 
The Super Bowl is one of the highly anticipated event on American TV. It’s not only for the game itself but also for its commercials. With ads going for $4 million per 30 seconds of airtime, They better be interesting enough to freeze people from their seats and postpone bathroom breaks.

One of the ads that fits the bill, I think, is the Google Play Your Heart Out commercial. I understand, many consider Google as the evil empire ready to take over the world by collecting, storing, and managing information aimed to control the way we think and live our lives. But that’s beside the point. The ad is really good. Don’t take my word for it. Just watch it and judge for yourself.

January 17, 2014 at 10:30 am 6 comments

football as american as apple pie


on feb. 5, the greatest show on earth will be held in indianapolis. i’m talking about the super bowl, the national football league’s championship game, which pits the new york giants team against the new england patriots team.

Read more…

January 30, 2012 at 2:00 am 5 comments

let the game begin



it’s one day before the super bowl. i’m going to my cousin’s house in san francisco to watch it. it’s a 35-mile drive to my place, but it’s worth it. the super bowl is a time to party. if you don’t get an invite to a party, you have to invite yourself.

my cousin’s husband is a football fanatic. one of the rooms in their house is a memorial to his favorite team, the san francisco 49ers. he has collected a lot of memorabilia through the years. he’s got autographed jerseys, footballs, and photos of players like joe montana, steve young, and jerry rice. i remember accompanying him to card shows to take pictures as his stuff were being signed. in the event that he elects to sell them later, the ticket stubs and the pictures would prove the signatures are authentic. some signatures had cost him over $100 a piece, but what the heck! it’s only money.

every year my cousin and her husband play super bowl party host to about 40 of their friends and relatives. it’s potluck or bring your own plate as the aussies would say. you bring whatever you want to share. in my case, i usually bring chips and drinks. it’s always appreciated by the mostly-male guests.

what would the super bowl party be without a football pool? it makes the game more interesting. in fact, without it, it won’t be as popular as it’s now. personally, i got into the game only after i joined my first football pool.

at my cousin’s party, the preferred choice is football squares. this pool uses a 10 x 10 grid drawn on a blank piece of paper. for tomorrow’s game, the indianapolis colts team is written on the top row and the new orleans saints team is written on the side row. each participant buys one or more squares on the grid by placing his name on them. once all the 100 squares are filled up, the numbers 0 thru 9 are randomly put across the top and left side of the grid.

if one square sells for $5.00, the total amount of the pool is $500. the host determines how the payoffs are paid. for example:

end of 1st quarter = $100
end of 2nd quarter = $100
end of 3rd quarter = $100
end of 4th quarter = $200

winning is determined by using the last digit of the scores achieved by each team. if the scores at the end of the first quarter is colts (10) and saints (3), then the name in the square corresponding to colts (0) and saints (3) wins. last year, i won one of the quarters. i’m hoping my luck holds out for tomorrow’s game.

the super bowl can be compared to a rare event such as the planets appearing in alignment. it’s a time when you experience the convergence of beer, food, and tv for the love of the game and camaderie.

February 6, 2010 at 2:04 pm 4 comments


From The Book Thief

i have hated the words and i have loved them, and i hope i have made them right.

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